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Florenz know how: hand woven cashmere pashmina shawl

Hand-woven Pashmina,
lightweight and uniquely delicate



Over the centuries, authentic pashmina has, in succession, been worn by Mughol Emperors, Indian and Iranian nobles, French Empresses and British aristocrats. The remarkable attributes pashmina possesses have seen it exported to the four corners of the globe. If Pashmina is so exceptionally lightweight and uniquely delicate, it is thanks to pashm fibre, an extremely fine cashmere harvested from the winter undercoat of goats in Ladakh in the upper reaches of the Himalayas.

Pashm harvests begin in the month of June and continue through until the end of the summer. Then, comes the delicate cleaning and spinning the pashm. In keeping with ancestral tradition, it is the young ladies who will use the spinning wheels passed down to them by their mothers, until they obtain that exceptionally fine thread known as pashmina. A thread so fine that it can only be spun by hand in the workshops of the master spinners in Srinagar before being used to produce the shawl of kings.



Cut work & ladder stitching embroidery,
a touch of Haute Couture

Exquisite detail and elevated techniques that distinguish the good from the sublime


Developed in Persia during the 7th century, cut work embroidery quickly spread, via the port towns, throughout the whole of Europe. First to the south, and particularly Venice, where the grandes dames of the nobility contributed to the spread of its reputation by creating religious embroideries.

The industrial revolution and technological progress have gradually caused these exceptional crafts - heirs to the French and their unique mastery of embroidery and haute couture - to disappear altogether.

With its cut work embroidery juxtaposing cashmere silk, Florenz has not only chosen to borrow this technique from haute couture and to unite two noble materials with outstanding characteristics, but also aspires to preserve the craft, a technique whose reputation is already well-established, but which is dying out because of the time it requires, now finding itself neglected in favour of industrial techniques.

Florenz Ladder stitching and hand cut embroidery

La Dentelle de Calais


Sans trame ni chaîne, conçu à la main ou à la machine par des dentellières, la dentelle de Calais, fut introduite en France vers 1815 par trois fabricants de Nottingham. Fleuron de l’industrie du Nord de la France, la dentelle de Calais jouit aujourd’hui d’une réputation mondiale et continue d’inspirer les créateurs du monde entier, de la haute couture et du prêt à porter de luxe.

Réputée pour sa finesse, et la variété de ses motifs, la dentelle produite sur métiers « Leavers » est un produit d’exception. Amoureux de son patrimoine de métiers et de sa délicatesse, Florenz fait le choix de lui donner une place de choix au sein de ses collections en ornant ses pashminas en cachemire de gallons de dentelles Chantilly de fabrication française.
Florenz Hand screen printing on silk



Printed silk


Swirls of brightly coloured shawls in an infinite variety of materials, created thanks to ancestral know-how, have turned silk into a veritable culture in India. Since time immemorial, the properties of this natural fibre with its smooth texture and shiny appearance have succeeded in winning over the hearts and minds of anybody and everybody over the centuries.

Florenz has decided to explore the properties it offers, be it wood-block printed, screen printed, or digitally printed, silk still retains the customary delicate nature of its thread thanks to the different crafts involved in its production, each craft custodian of unique know-how, which serves to guarantee the quality of the end-product.


Florenz  inspiration cashmere and scarf moodboard