Cashmere pashmina lace inlay scarf


Putting artisans and craftsmanship at the heart of our collection and brand was always our aim as well as manufacturing and delivering  an exceptional luxury quality pashmina for our unique customers.

Because Florenz heritage is at the same time French and Spanish, French-made Chantilly lace features in our cashmere collections adorning our cashmere pashminas.  Creating a pashmina lace inlay stole takes outstanding savoir-faire, skill and patience. Only a handful of  artisans who learnt for years their craft in haute couture workshops have the dexterity required to make invisible finishings.

With this first video clip we want to tribute them and introduce the amazing work they do

We hope you will like it

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Florenz featured in Shanghai Fashion Week

12- 15 of October 2017

Florenz will present it’s new collection in Shanghai Fashion Week SS18 

in Global Boutiques Showroom

Global Boutiques Showroom - Shanghai Fashion Week SS18

Shanghai Fashion week
Mode Shanghai SS18

S-BUY Global Boutiques Showroom

Ron A104, 1F EXPO Shanghai Mart
No. 2299 Yan An West Road

Florenz Collection - Shanghai Fashion Week SS18

Contact  | China
Huan Jin
China + +86 13482590286
France +33 (0)761 35 38 64
Contact  | Spain & International
Florence Bourgade
Spain + 34 653 35 18 45

Florenz - Shanghai Fashion Week SS18

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4 ways of wearing your pashmina scarf this autumn.

Meanwhile the summer is leaving, it comes the time to prepare our closets for a new season and a cashmere  pashmina scarf is an essential part of it. But how do you wear it this fall? Searching the inspiration we checked runway shows of Paris, Milan and New York.

1. As a vest

This way of wearing a pashmina scarf became popular after Burberry show few seasons ago. And because of its versatility, ability to slender the silhouette and a touch of chic it adds to any outfit its still being one of the most popular.


Pashmina_ Longchamp_FW17


2. As a chocker

This option is the best for the change of season’s time. Just wrap the scarf around your neck and leave to fall down to the back creating that chocker necklace effect from the front. That’s the perfect way to balance a very deep cleavage.


Leonardo                                                      Prada

3. Covering the shoulders

Wrap your cashmere pashmina around your neck the way it will cover your shoulders as well. The soft and thin fabric of real pashmina is just perfect to create that elegant draping effect, beside that is the best way of wearing it in cold days.

Opening Ceremony

4. The basic

Just putting your cashmere shawl on your neck can be the easiest and the most stylish way at the same time. The key is the right color combination. And this is something we noticed everywhere this season as the monochromatic looks where everywhere in the runways. So you just complement yours with plain or printed cashmere pashmina of the same tone as the rest of your outfit. The most sophisticated option is to mix few different shades of the same color.

Max Mara

Fotos: Courtesy of Longchamp, Umberto Fratini, Monica Feudi,  Kirk McKoy, Luca Tombolini.

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Real or Fake Pashmina?


Is real cashmere Pashmina or is it a fake?

Cashmere or pashmina?

It happens that we ask ourselves the question. In fact, the pashmina corresponds to the best part of the cashmere. If the diameter of a fiber of cashmere is about 19 microns, the pashmina is even finer and its fiber approaches 15 microns diameters. He is collected during the period of transformations of goats Capra Hircus, because the latter possesses one of the finest and softer hair over the world.

Cashmere goat in the Himalayas

This hair is developed in extreme conditions at more than 4500 meters in height and with temperatures which can go to -50 ° in winter, where goats live, in the chains of Himalaya. Every year, goat Capra Hircus, produce on average 150 grams of pashmina, in Spring. The hair collected is then combed and is going to follow 7 steps of making process.

Filage du cachemire à Srinagar

The History of Pashmina

Pashmina takes its origins in the Antiquity, where already, the valleys of the cashmere knew how to develop a strong reputation regarding the weaving of shawls. But it was really during the 16th century when this artisanal industry has acquired the status of royal patronage, under the emperor moghol Akbar, and knew an intense development.

It was during the 18eme century that, finally, Europe also discovered the noble art of the pashmina, by discovering this luxury product.

Right :Empress Josephine at Malmaison wearing a Paisley cashmere shawl.  Center: Portrait of a young lady in a red dress with a Kashmir Paisley Shawl – Eduard Friedrich Leybold – 1824 Left :Félicité-Louise de Durfort Constance De Durfort, Maréchale de Beurnonville wearing a paisley pashmina stole

How to Identify Pure Cashmere Pashmina and Fake shawls?

The “100% Pashmina” Scam

Unfortunately, over the centuries no label “pashmina” was created. Therefore, the pashmina is not considered a material on a legal point of view. Thus labels deducing to be made with 100% of pashmina are not always honest. Because it has become over the centuries, a high-quality symbol, some storekeepers do not hesitate to use it in a commercial purpose, which sometimes hides from unpleasant surprises.

As no law forbids to use the term pashmina, the latter is often used, so you could find some viscose or some acrylic in this shawl that you though was only made with fiber of pashm.

Exemple de faux pashmina: à frange tressée, au tissage brillant ou encore labellisé “pashmina”

Nevertheless, forewarned is forearmed, and there are certain methods to spot the difference between real and fake.

Pashminas lined with fringes braided which can be find almost everywhere, are almost, never real pashminas, as the fiber of pashm is too fine to be braided, the authentic pashminas are endowed with small open fringes stemming from the loom.

Irregular weave & craftsmanship guarranty

Handwoven pure pashmina has a distinctive. Real pashmina shawls comes with sharp edges and irregular weave due to the hand loom when seen through the back-lit stole. Real pashmina never comes with fringes as they are possible only possible in blended fabrics. Because of the delicate nature of the pashm fiber, real pashmina stoles are one of a kind and always come with these kind of small irregularities. A perfectly regular woven cashmere stole is done using power loom and is not considered as a real pashmina because the finest cashmere fiber can only be hand woven and hand spun.

Pashmina en cachemire véritable tissé à la main au Kashmir

Fair Price

The world of fakes spread out from East to East and North to South of the planet, covering the intangible desire for exclusivity and privilege. Pashmina and cashmere as one of the most elegant materials in the world, are not exception to the rule. Even in their motherland, India and Nepal, one can find clothes described as “100% cashmere” or “70% cashmere, 30% silk”, which curiously cost up to 15 euros.

In fact, the lowest price of the raw material, the gross cashmere, is about more than 100USD for kilo. Wherever you are in the world,  the finest raw materials and the best craftsmanship with fair wages  using ethical working practices come at a price. Considering the previous conditions, real pashmina is not cheap and cannot be sold for $10 a piece.

Real pashmina made from the finest cashmere harvested in Ladakh are a real luxury. They are not only exclusive because of the high cost of the raw cashmere fiber but also  because of the handmade and local and family production. Because there is no middle man in the process, Florenz is able to produce a  luxury stole pashmina scarves collection at a fair price.

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Summer essentials 2017 by Florence, founder of Florenz


Regarding music, I like almost all styles … The most important thing is that the song affects me whatever it makes me dance, laugh, sing or even cry… I admit that I have a particular penchant for world music. When younger, I used to listen to Arrested Development. I must have been marked by this period, because in my playslists there are still many musics of Balkan, Bulgarian songs, classics Bollywood and Corsican songs …

Currently I am listening to these songs which are going to accompany me during all the summertime, you can find in my playlist international and French electro music, as well as world music couple with electronics, or French classics and Hindi love songs …


Summer and winter, I always travel with two scarves. No matter the season, I always have with me both a silk shawl and a  cashmere pashmina. During summertime I  like to wear a silk shawl in vibrating colors with strong prints to play and enlighten my daily outfit. I also take a timeless and elegant pashmina decorated with french lace for the more dressed evenings.


I am an impulsive person and I used to improvise at last moment… Even if since I am a mom of a 2-year-old girl named Audrey, I make some efforts to plan a minimum, I have not found my rhythm of cruise between last-minute improvisation and organization yet. Where are we going? What are we doing? So long as the destination allows me to get fresh ideas and to feed inside, everything suits me. I pack my suitcases at last moment but I take care of reserving an apartment on Airbnb or, at least, of bringing the LonelyPlanet.


On a business trip or vacation, if I travel alone, I use to travel light: my passport, a good book, some easy to wear clothes (a linen skirt and dress, a silk scarf, a lipstick, low-heeled shoes, a cashmere pashmina…) and, lastly my laptop. If I am working on a photography project I bring with me my camera which is an authentic Hasselblad as I keep shooting with film rather than digital.

When I am traveling with my family, that’s another story! Usually it is the case during summertime and we have at least 4 or 5 suitcases: toys, teddy bears, scooters of my daughter… folding bed, high protection sunscreen, iPad with cartoons for an hour and a half… My man suitcase…



I live in Madrid the whole year and I often travel to India, so in August I literally avoid the hot weather in Madrid. Wherever I go I look for fresh weather. During summertime I dream to come back in Iceland, or leave to Scandinavian countries… Anywhere where I can escape from the hot Spain weather. This year, I will spend one month in my native city, Bordeaux, with my family to see my mother and my childhood friends. As every year we will go for a swim in Cap Ferret, eat oysters and spend some days in Auvergne.


With no doubts I would say going to bed late and sleep late in the morning. It became a luxury the rest of the year. Otherwise, my pass time during the holidays is to take time to do what I never manage to make the rest of the year: live at the rate of my desires. Have breakfast outside, stroll, to organize dinners with friends in the evening in the garden, authorize me doing nothing or almost. Make Tai Chi regularly, read to the bed till late in the night and go to the ocean. I like sea sprays, the Atlantic Ocean, the waves, but I do not like remaining on the beach for long hours so I will never be found sunbathing … In any case it is in summer, that I dream about, that I take time to imagine the next collection and to sketch the prints.


In summer, I like fresh white wines such as Tariquet or Albariño for the evening debuts.

And Margarita and Tequila for later hours.


As mentioned above I fear hot weather. So I would say put air-conditioning in work or leave for vacation in the North. That being said, it is also possible to go less far, for instance the Sierra de Madrid offers great fresh natural pool, or go for a walk along the shadow of the Monastery of El Escorial. Both are perfect during the summertime to refresh.

If we stay in Madrid, I advise staying at home at the hottest hours and going out only very early in the morning or late at night to take advantage of the relative freshness of the nights in Madrid. In the evening, we can then go out to have a drink on one of the rooftop of the capital, to walk in the Park del Morro, or in the Temple of Debod. The weekend, it is also the ideal moment to go to exhibitions to Matadero or to Casa Encendida (their rooftop is great), eat some tapas with friends to the Mercado San Fernando on Sundays. As a last resort, if it is really too hot, to go to see a good movie in cinemas Renoir or to the Golem Plaza España stays one of the best options to escape the heat.

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Summer essentials 2017 by Marion, Communication Officer of Florenz

Summer 2017 is finally here, vacation is coming, and it is high time to introduce you our essentials of the seasons. Let’s begin this series of articles with the answers of Marion our Communication Officer at Florenz.


Regarding music I have very heterogeneous tastes, you can find below my top 10 songs with some novelties and a lot of classics:

– RGB – The Gift

Assenzio – Fedez

Forever Young – Alphaville

Seaside – The Kooks

San Francisco – Scott McKenzie

The sound of silence – Simon & Garfunkel

Wild world – Cat Stevens

Malibu – Miley Cyrus

– 212 – Azealia Banks

Bad Girls – MIA


During the summertime I am looking to escape and explore, and currently my dream destination is the Asian continent. So it is quite naturally that I’ve chosen the Bijinga 100% silk scarf to accompany me. I really love its artistic aspect, and its homage to Kitagawa Utamaro’s work. I like to wear it as a turban or a scarf.


It is necessary to know that I am not a very organized person regarding holiday. I do not particularly like the traced routes, I am rather the kind to leave free court with my desires. The timed journeys are not clearly something that I look for, but I admit that before going on holiday I have some small rites, in particular go on Instagram. I try to find typical places there, in Barcelona last summer I had make the discovery of the Bunkers del Carmel which I recommend highly. I also often realize boards on Pinterest where I insert all the photos of the places which I want to discover in the city and the neighborhood.


I never go on holidays without my camera to immortalize everything I quickly have thousands of photos to sort out at the end of the holidays, but it does not matter, my camera is still my essential accessory, the first one on my list. I use a reflex (Cannon 1000d) which follows me for years and has already travel a lot!

Regarding fashion, I always bring one (or several) pair of sandals to stride along the streets of the city. A swimsuit to be able to take fully advantage of the beach and the ocean. Sunglasses and good novel.

Regarding beauty, I keep a good sunscreen, and a light mist for strong heat.


I am going one week to Lisbon in the middle of July, I have never set foot in Portugal, and I am looking forward to discovering this new country! Then, I will return on the wild coasts of my native Brittany for the end of the summer.


Besides the beach, if there is a thing which I adore on holidays, it is to hunt for antiques. I adore going to flea markets, and try to find the perfect gift for my close friends, something authentic, and often old objects, which are for me real small treasures much more than what can be find in any souvenir shops, which are for me tourist traps. And as I adore the vintage, I always prepare my flea markets schedule before going anywhere for vacation.


Without any hesitation I would say mojitos !


When the strong hot season arrives to Madrid I like taking advantage of the fresh air in museums and take advantage of it to rediscover all these beautiful works. I also have a passion for architecture, and I adore to visit cathedrals, church, chapel, … And it is a chance that Madrid possesses a lot, each more beautiful than the last. At the end of evening when the heat gets refreshed, or at least that the sun does not hit any more so hard, I like going have a drink on one of the rooftops of the city and taking advantage of the offered view. But Madrid also possesses full of attractive terraces which spreads of mist to counter the heat and are thus so pleasant. The Atocha station of Madrid is also worth seeing, and to escape a little from the city the time of a weekend in the countryside is also a good way to escape the heat of the city!

images source: mode•arte

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5 destinations where to wear your Florenz scarf

As you may have notice, at Florenz we are really inspired by travels. Summertime is really close, so we have selected 5 destinations where to keep your Florenz scarf.

MOSCOW, Russia

If you are going for a break in Moscow, do not forget your Carmen Honey  pashmina, go admire the amazing orthodox architecture, enjoy a break at the Red Place while reading Dostoevsky and listening Michael Jackson’s song “Stranger in Moscow”. Total escape guaranteed!  


Our 100% silk scarf, Bijinga, will be the perfect partner to discover Beijing this summer to admire all the temples, and walk on the Great Wall of China with style as the Fendi’s models a few years ago.

AMSTERDAM, Netherland

Go stroll on Amsterdam bridge while listening to Brel. Rent a bicycle and explore the city, but above all, do not forget to keep your silk and cashmere scarf to fully enjoy the fresh summer nights.

PARIS, France

Walk though Paris’ street, listen to the street artists who play La Vie en Rose, go visit the Louvre Museum and feel as free as Amélie Poulain. Last tip, but not least, to feel like the perfect french girl, wear your lace pashmina proudly.


Immaculate white, infinite blue, amazing sunsets.. Welcome in Santorini! Sun, sea, sand, but also your silk scarf which perfectly match with the landscape…

Bon voyage ! 

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Spotted: Shawls and scarves at the Cannes Film Festival

The 70th edition of the Cannes film festival is going full swing, and as every year, the red carpet have seen parading number of scarves,  and other shawls. As every year, the biggest actors were proudly wearing their most beautiful scarves for the occasion. Back to the images on the most beautiful shawls seen in Cannes these last years.

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Sonia Braga playing with her red transparent scarf 

The beautiful Blake Lively could not chose between wearing a necklace or a scarf, so she decided to wear her red scarf as a necklace

There are not only women that wears scarves and shawls at Cannes, there are also men, such as Brad Pitt and his grey cashmere shawl.

Charlize Theron chose to wear a black plumetis tulle embroidered to match her black plumetis dress

Catherine Deneuve added a pink touch to her little black dress with a fuchsia velvet shawl.

Poppy Delevingne arrived at Cannes with an electric blue cashmere shawl that we could not miss.

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Beautiful Pashmina in real cashmere

As you know, at Florenz we like working the cashmere in order to propose you diverse shawls and scarfs produced with the highest quality materials. All our cashmere products are conceived in India, because the production and the manufacturing of the real pashmina shawl is limited to the only geographical zone of origin of the goats from which arises the fiber of cashmere, this territory extends from the North of the Indian Kashmir to Ladakh.

You can find right now on our e-shop our miscellaneous products in cashmere:



Carré H, Hermès Paris

Défilé Del Pozo

Del Pozo sweater in cashmere, FW 14-15

Hermès scarf, wool and cashmere

Melina Gesto by Thomas Lohr for Vogue Germany September 2014

Alsacien cashmere scarf, end of 19 century

Gucci jumper in real cashmere and wool

Gucci, FW 2016-2017

Florenz Lace Pashmina scarf with Calais Lace


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Flower Power… No doubt Spring is here

Spring is already well installed, the opportunity to come back on these spring collections which bloomed on the catwalks. From Demna Gvasalia at Balenciaga to Alessandro Michele at Gucci, the fluid dresses with flowery printed matters are really fashionable at the moment. Colored, almost acidulated, the floral alternatives are not lacking. Bucolic dresses in transparency at Gucci, enhanced by cowboy boots embroidered at Balenciaga. There are choices for all the tastes, and you will certainly find what you are looking for there. Because let us not forget that Happiness Is in the Field.

Balenciaga by Demna Gvasalia

Gucci by Alessandro Michele


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